Legal
Privacy
What data is processed, when that happens and which rights you have.
Legal
What data is processed, when that happens and which rights you have.
This English version is provided for convenience. The German privacy notice remains the authoritative version and should receive final legal review before public launch.
Jan Koselka
JELMARA Technologies
Erzbergerstraße 19Email: jan.koselka@jelmara.de
The form on the “Start a project” page does not submit your information to a website server and does not store it in a form system. After completion, it only opens a prepared email draft in your own email application.
Your selected information is sent to JELMARA only when you send the email yourself. This may include, in particular, your name, email address, company, project description, existing systems and any additional information you provide voluntarily.
The interactive JelmaraOS demo additionally allows you to submit a project or conversation enquiry explicitly through the website. In that case, the contact and project information you enter is sent to a server-side JELMARA endpoint and processed for delivery of the enquiry.
Where an enquiry is aimed at entering into a possible contract, processing is carried out for pre-contractual measures pursuant to Art. 6(1)(b) GDPR. Other contact enquiries are processed on the basis of the legitimate interest in responding to enquiries and handling communications pursuant to Art. 6(1)(f) GDPR.
Email infrastructure provided by IONOS SE is used for the mailbox jan.koselka@jelmara.de:
IONOS SEIf you send an email, message content and technical communication data may be processed through the systems of the email service provider.
The email service Resend, provided by Plus Five Five, Inc., is used for technical delivery of project and conversation enquiries sent from the JelmaraOS demo:
Plus Five Five, Inc.This may include processing the email address, name, company, enquiry content and technical email metadata. Resend processes Customer Data as a processor under its Data Processing Addendum.
According to Resend, primary processing operations take place in the United States. Its Data Processing Addendum provides appropriate safeguards for international transfers where required, including Standard Contractual Clauses. Further information is available in the Resend Data Processing Addendum.
This website is technically provided through Vercel. The provider is:
Vercel Inc.When the website is accessed, Vercel systems may process in particular the IP address, approximate location information derived from it, technical system and browser information, and request, diagnostic and log data.
Processing serves the secure, stable and efficient provision of the website, abuse prevention and technical error analysis. The legal basis is Art. 6(1)(f) GDPR. The legitimate interest is the secure and reliable provision of this website.
Where Vercel processes personal data as Customer Data on our behalf, this is carried out for the Pro service used on the basis of its Data Processing Addendum under Art. 28 GDPR. Where certain Service-Generated Data produced by Vercel is personal data, the Data Processing Addendum provides for Vercel to act as an independent controller for that processing.
Vercel Inc. is based in the United States. For transfers to certified companies in the USA, the European Commission has adopted an adequacy decision for the EU-U.S. Data Privacy Framework. Vercel states that it is certified under this framework. Where other transfer mechanisms are required, Vercel’s Data Processing Addendum provides, depending on the circumstances, in particular for the European Commission Standard Contractual Clauses under Decision (EU) 2021/914. The Data Processing Addendum, including the Standard Contractual Clauses incorporated into it, is available at vercel.com/legal/dpa. Further information about processing for which Vercel acts as controller is available in the Vercel Privacy Notice. The Frankfurt region configured for server-side functions does not mean that all processing takes place exclusively in Germany or the European Union.
Ask JELMARA uses the OpenAI API. For JELMARA as an API customer established in the European Economic Area, the current OpenAI Data Processing Addendum provides for OpenAI Ireland Limited as the OpenAI contracting party:
OpenAI Ireland LimitedWhen you submit a question through Ask JELMARA, the question text you enter is sent to the OpenAI Responses API together with publicly approved JELMARA context selected server-side for the response. The transmission is used to generate an answer based on approved JELMARA information. Ask JELMARA is not intended for confidential, sensitive or personal information. Please do not enter such information in the input field.
Processing is based on the legitimate interest in providing a secure and controlled information and communication service pursuant to Art. 6(1)(f) GDPR. Where a specific enquiry is aimed at entering into a possible contract, processing may additionally serve pre-contractual measures pursuant to Art. 6(1)(b) GDPR.
JELMARA configures the OpenAI Responses API with “store: false”. This disables the regular storage of the response object as application state for that request. Separately, according to OpenAI, abuse-monitoring logs may contain API inputs and outputs and are retained by default for up to 30 days, unless a different retention configuration applies or longer retention is required.
OpenAI states that content submitted through its API platform is not used by default to train or improve its models unless the API customer explicitly opts in to such use.
OpenAI processes Customer Data under its Data Processing Addendum. For international transfers where required, the addendum provides for appropriate transfer mechanisms, including Standard Contractual Clauses or applicable adequacy decisions. Further information about API data controls is available in the OpenAI data controls documentation.
JelmaraOS Search Demand is in development and currently serves internal research into search interest for predefined topics. It is separate from this public website and the JelmaraOS concept demo. Visiting this website does not trigger a Google Ads request. The account connection is configured and has passed a read-only check; keyword ideas and historical search metrics can only be retrieved after the required Google API approval.
An authorised account holder grants access to their Google Ads account through Google OAuth. Google handles sign-in and authorisation. The Google Ads permission may technically cover more than the functions used here. The current application only performs read-only account and keyword-planning queries; it does not create or change campaigns or run advertisements.
Access requires the relevant account and authentication data to be sent to Google. Keyword requests send the selected topics or keywords, country, language and analysis period. Topics support market research and should not include personal or confidential information. Google may also process connection data required for API communication. Retrieved data comprises keyword ideas, variants, estimated average and monthly search volumes, advertiser competition, estimated advertising bids and account currency.
The analysis uses aggregate Google estimates. It does not collect individual searchers, their search histories or personal search profiles. Labelling a topic B2C or B2B is our own research category and does not establish the identity of searchers. Search volume does not count uniquely identifiable people; advertiser competition does not establish organic supply or a market gap.
After successful retrieval, topics, keywords, metrics, country and language, period, retrieval time and technical provenance are stored in the internal JelmaraOS database. They support traceable topic clusters and rule-based assessments. Successful metric snapshots are retained as immutable history entries; there is currently no automatic deletion period for them. Continued retention needs to be reviewed when the research ends. Account and authorisation data are stored separately from analysis results on the internal system with restricted file permissions. Technical access failures may be documented for diagnosis and verification; secret credentials do not belong in those records.
Google receives the specified data to authenticate and process API requests. Results are available to authorised internal administration for this analysis. The current Search Demand path does not forward them to Ask JELMARA or external AI services, use them for AI model training, sell them or create personal advertising profiles. Search analysis adds no cookies or tracking technologies to the public website.
The account holder can revoke access through third-party app connections in their Google Account. This prevents further authorised retrieval; it does not automatically delete previously stored analysis results or local authorisation files. Removal of local credentials and questions about retention or deletion can be requested through the contact address above. Google processes data under its own privacy notice; processing may also take place outside the European Union.
No analytics or marketing services are used in the current version of the website. JELMARA currently does not use non-essential cookies or its own tracking technologies that store information in your browser or read information from it.
Ask JELMARA additionally creates server-side, content-free operational telemetry for stability, error, cost and quality control. This may include a random request ID, language, outcome category, detected topic, technical counts, processing durations and, where available, token counts.
JELMARA does not store the submitted question text, answer text or conversation history in this first-party operational telemetry. It also does not store an IP address, browser identifier, persistent user identifier or cross-session identifier in this telemetry. It is not used to create user profiles or for marketing tracking and may be processed as server-side log information through the hosting infrastructure.
This is separate from technically required connection, security and log data used by the hosting service as described under “Website hosting”. JELMARA does not use this data for analytics or marketing tracking.
A consent or cookie banner is therefore not currently used. If the technical setup of the website changes, the consent requirements will be reassessed before deployment.
The font used on this website is integrated during the website build and delivered together with the website. Normal page access does not require your browser to connect to Google Fonts.
Personal data from an email enquiry is stored only for as long as necessary to process and follow up the enquiry. Longer storage takes place only where statutory retention obligations, existing contractual relationships or the establishment, exercise or defence of legal claims require it.
Technical hosting, security and log data is processed according to the criteria relevant to service provision, system security, error analysis and legal or contractual requirements. The specific retention period may also depend on the retention periods provided for by the Vercel and Resend services used.
For Ask JELMARA, the OpenAI API retention conditions described in section 6 apply in addition. In particular, “store: false” is used; separate abuse-monitoring logs may, according to OpenAI, be retained by default for up to 30 days.
Personal data is disclosed or processed by service providers only where this is necessary for the relevant task, a legal obligation applies or another legal basis permits the processing. IONOS SE may process data for technical provision of the email mailbox. Plus Five Five, Inc. (Resend) may process data for delivery of enquiries from the JelmaraOS demo. Vercel Inc. and, where required for service delivery, subprocessors engaged by Vercel may process data for hosting and delivery of the website.
For Ask JELMARA, OpenAI Ireland Limited and subprocessors engaged for service delivery under the OpenAI Data Processing Addendum may also process data.
Subject to the requirements of the GDPR, you may in particular have rights of access, rectification, erasure, restriction of processing, data portability and objection.
To exercise your rights, you can contact jan.koselka@jelmara.de.
You have the right to lodge a complaint with a data protection supervisory authority.
For a controller established in Baden-Württemberg, the competent authority may in particular be the State Commissioner for Data Protection and Freedom of Information Baden-Württemberg:
Heilbronner Straße 35This privacy notice reflects the current technical state of the website, including website hosting through Vercel and transactional email delivery for the JelmaraOS enquiry flow through Resend. A final factual and legal review will take place before public launch. Changes to hosting, form processing, analytics, tracking or browser storage technologies trigger a new privacy and consent review.
This notice also covers Ask JELMARA and the OpenAI API used for that feature. Changes to AI or API processing, the categories of data transmitted or retention conditions likewise trigger a new privacy and consent review.